Skills required to be developed - to succeed in a Case Study round with flying colours.
Comprehension: Students need to grasp the detail of the case, often with limited time available, and to differentiate between relevant and irrelevant information.
Analysis: Students need to break the case study into its constituent parts and examine the relationship between the parts.
Problem diagnosis: Often it is unclear what the problem is and why it is a problem and, indeed, who it is a problem for.
Problem solution: Case studies often require the generation and evaluation of different options. A key question is often ‘What would happen if X did this?’
Application of theory: Often a case involves the application of general managerial or ethical concepts or theory to a specific example.
Use of quantitative tools: A case may encourage the application of quantitative data so that students can understand how such data can be used Presentation skills: An important part of any case study may be the presentation of findings either orally or in the form of a written report. A key management skill is communication and the suitability, feasibility and acceptance of solutions may be tested.
Team-working skills: It is rare that managers work in isolation and most managers’ work in teams for at least part of the time.
The case study method can help develop skills required for working in teams. A good case will generate discussion, allow the students to form opinions and provide the material to defend those opinions. During discussion new insights are likely to emerge; as we indicated earlier, there are usually no right or wrong answers to case studies
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